He argues that every small business owner should incorporate basic SEO techniques in their website design. This simple tactics are, after all the building blocks upon which the rest of your marketing strategy is build.
Spending time optimizing your website can mean the difference between a 100th page search listing and a top 10 for a particular keyword phrase. so it would seem logical that every small business owner would take the time to pay attention to this important part of web development, but sadly, many do not.
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