In an article posted by the Marketing Buzz the author presents a fairly compelling argument for why blogs and articles should be a part of every small business marketing plan in today’s wired world.  Presenting the 70/30 rule which states  70% of visitors to a search engine select a free listing rather than a paid for listing.

The result?  Even if you run highly successful pay per click campaigns two thirds of people searching for your product/company/service will go elsewhere unless you also appear in the free listings.

And articles, blog posting and other on-line news sources are a great way to increase you visiblity in organic searches!  Do you need help developing or executing your on-line visiblity?  Roundpeg can help!

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