70/30 Traffic Rule

by Jan 6, 2008Content | Social Media | Email, SEO | Web Design

In an article posted by the Marketing Buzz the author presents a fairly compelling argument for why blogs and articles should be a part of every small business marketing plan in today’s wired world.  Presenting the 70/30 rule which states  70% of visitors to a search engine select a free listing rather than a paid for listing.

The result?  Even if you run highly successful pay per click campaigns two thirds of people searching for your product/company/service will go elsewhere unless you also appear in the free listings.

And articles, blog posting and other on-line news sources are a great way to increase you visiblity in organic searches!  Do you need help developing or executing your on-line visiblity?  Roundpeg can help!

Indianapolis Web Design

As an Indianapolis web design firm, we help build your website and a strategy to drive traffic, capture leads, and convert visitors to prospects and clients.

looking for more small business tips?

Join the Digital Toolbox Facebook group.