Just as your overall marketing organization chart begins with strategy, so does your social media organization chart.

Define Your Customer:

With so many social media choices, you can waste a lot of time, if you don’t start with a close look at your ideal customers.  Who are they, and where do they hang out? While Facebook is great for consumer products,  retails and restaurants, it may not be your best choice for an environmental consulting firm.  Conversely, I wouldn’t spend much time posting updates about my dog grooming business on LinkedIn.

Core Message

Creating a viable social media strategy involves taking time to think about what you want to say, and to whom. While I post content on Twitter, Facebook, and LinkedIn, I always consider my audience. My LinkedIn content is the most formal. I typically only update my status once a week, sharing links to specific blog posts and events. In contrast, posts to the Roundpeg fan page include a mixture of fun, and serious updates. We share pictures and video clips which give clients, prospects and friends an inside view of life at Roundpeg.

Marketing Material

These are the videos, photos, white papers and surveys you share with your followers, fans and friends.  Be sure your content is more then just advertising copy. Share things which provide real value for your community.

Update Aug. 15, 2012 Over time we have evolved the image.  Here is our latest version:

For more information about how you can use a marketing org chart to help your small business, download our free mini-ebook. You’ll receive in-depth information on using this chart in your own small business to create a cohesive marketing strategy that brings in leads you can convert into real customers.