The Power of Reviews

The Power of Reviews

More than a Few Words A marketing conversation for business owners. Bryan Caplain BJC Branding  Episode # 299 - Reviews with Bryan Caplan As consumers, we trust reviews from strangers more than comments by companies about their own products and services.  In a recent...
15 Seconds of Fame

15 Seconds of Fame

Remember when Facebook was nothing but text? Then came the photos. Suddenly it was all about the images. If your brand wasn’t a visual brand you had to get clever. Company Facebook pages routinely included cartoons, clever memes, and pictures of employees doing...
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