The Darker Side of Psychographic Segmentation

The Darker Side of Psychographic Segmentation

If you are a savvy marketer, you already know that everyone is not your customer. You have probably been through marketing segmentation basics, outlining the demographic characteristics such as age, gender and the level of education or income which make someone most...
2018’s Big WordPress Change: Gutenberg

2018’s Big WordPress Change: Gutenberg

What Small Businesses Need to Know About the Gutenberg Update There’s a change coming to WordPress making waves in the tech and marketing community. This change could have a bigger impact on small businesses than any update before. Gutenberg is the name of a new text...
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