Branding Yourself

Branding Yourself

Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn’t the case.  He was new in town, with few contacts in the city.

So how did Erik make that transition, building his personal brand?

Facebook Legal Issues

Facebook Legal Issues

Facebook Legal Issues Facebook, the popular social media platform, has been the subject of multiple controversies in their 13-year history. There have been lawsuits and settlements over the years, but in the last few months, things seem to be really heating up. ...
What if Your Marketing Works?

What if Your Marketing Works?

As a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day your business runs on sales, not leads. Unfortunately, too often business owners focus their efforts on the top of the sales funnel,...
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