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Optimizing Images for Web

Web images require a completely different set of optimization standards from their printed counterparts. Fortunately, tools like Photoshop has evolved over the years to make the conversion process as painless as possible.

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How Website Images Create Good First Impressions

As it happens, we tend to judge by our first impressions. First impressions can be wrong and misguided, but I’ve often made important decisions off of them anyway. From deciding where to eat using pictures on a restaurant’s menu, to picking out what book to read, to buying a present online, we make decisions all the time from visual first impressions. This also applies to websites.

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