Free Samples? Donut Mind if I Do

Free Samples? Donut Mind if I Do

This past weekend, Google hosted a pop-up donut shop in downtown Indianapolis. The idea of this marketing ploy was based on the fact that the new Google Home Mini is approximately the size of a donut. Thus, an idea was born! This magic donut shop was located in a...
Reverse Reviews

Reverse Reviews

Every day consumers turn to review platforms like Yelp, Google my Business, and Facebook for input on purchase decisions both large and small. Companies need to treat this user-generated content as an integral part of their marketing. The rising importance of reviews...
Getting Ready for 2018

Getting Ready for 2018

Today’s blog post, by guest author Lilach Bullock gives us a way to start thinking about next year.  2018 is almost here: Are you ready to take your business to the next level? The new year is fast approaching and with it, come the resolutions – we all make...
Work life balance 

Work life balance 

Hello again friends! I write this to you today with the most beautiful view from the office: the open road. It’s a Thursday, and it’s 2pm, so what the heck am I doing in the car? Well, Becky (my mom) and I decided to take a spontaneous road trip to the...
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