IEC – Indy is the local chapter of the national Independent Electrical Contractors group. They came to us after a recent re-brand with a desire to have a new website to match their updated look. They wanted something that was clean and straightforward. In addition to ample white space, sharp angles from the logo were used over images to separate them from text as well as drive the viewer’s eye down the page. Visit their new web site at IEC-Indy.org.
Another item on IEC- Indy’s wish list was a more user friendly site. We rearranged their content so the main navigation was clear and concise. Secondary navigation was added to each interior page so users could instantly see a list of everything on the page and had the ability to quickly navigate to the section they needed.
We also reconfigured their directory into two parts – both written and visual. This allows users to search through members which every way they feel more comfortable. From there, users can click through to a templated landing page containing contact information and a small write up on the member/partner they have selected.