Results for "twitter"

If your potential employer is a corporation or school system, a blocked Twitter account probably won’t raise any red flags, but if you happen to be applying for a digital marketing role, it tells a different story.

According to our 2016 small business social media survey, Twitter use as a business tool is down significantly among small business owners. This was probably one of the biggest surprises in this year’s study. While it has been declining almost every year since 2012 this is the first year it has fallen below 10%.

Twitter is my favorite social media platform. It’s where I get the most up-to-date information on events that news sites will take hours to post about. It’s a unique platform where you can “watch” a popular TV series or a presidential debate with millions of diverse individuals and feel like you’re all in the same room, having a conversation. It’s a place to connect with brands, celebrities or authors that you’d never have the chance to talk to regularly. And, most importantly I think, it is a platform where minority voices have a chance to be heard and social justice issues can come to the forefront, causing real change.

You want to make a splash on Twitter, but where to start? Click the pen icon and get to writing. Remember, you only have 140 characters to get your point across, so make it snappy. (Characters include punctuation, spaces, links and hashtags).

It’s easier to learn your way around Twitter before beginning to tweet, so follow my lead as we walk through a few of the basics.

Social media can be frustrating and mysterious. Why does one Tweet earn likes and retweets, while another tweet gets overlooked and eventually buried in the timeline? No love, no recognition, just a lonely tweet, ignored and not doing anything for your social presence. There are a few rules and guidelines to follow that will bolster your social media engagement. While Twitter and Facebook are both important to maintain, they are different platforms that require different approaches.