More than a Few Words
A marketing conversation for business owners.Some weeks the team here at the ‘Peg chats about what we are working on or emerging marketing trends. Other weeks we invite marketing pros from around the country to join us and share what they are working on.
If you think you would be a good guest, we would love to hear from you. Simply fill out this form and we will be in touch.
Listen to some of our featured episodes and read the companion blog posts here, or download MTFW wherever you get your podcasts so you never miss a single episode.
Productivity 2018 – New Business Tools for the New Year
Earlier this week I shared some tips on evaluating your existing marketing toolkit. If you haven't read that post, you might want to go back and read that one before you continue. Then once you have finished evaluating your existing marketing and productivity...
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The Darker Side of Psychographic Segmentation
If you are a savvy marketer, you already know that everyone is not your customer. You have probably been through marketing segmentation basics, outlining the demographic characteristics such as age, gender and the level of education or income which make someone most...
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2018’s Big WordPress Change: Gutenberg
What Small Businesses Need to Know About the Gutenberg Update There’s a change coming to WordPress making waves in the tech and marketing community. This change could have a bigger impact on small businesses than any update before. Gutenberg is the name of a new text...
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What the #%*@!? – Social Media & Free Speech
If you DON't want to read a blog about a touchy subject these days (free speech and the internet), then move right along, my friend. No hard feelings. I get it. If you DO want to read about that...then hey ya! Let's get weird.* Why are we talking about...
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Where Did Applebee’s Go Wrong?
Recently, Applebee's announced they would close 135 locations in 2017. When I first heard the news I wondered what had happened to the once-popular chain. Known for their affordable somewhat bland menu, with low calorie options, they were a mainstay of...
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What Do You Think About Online Polls?
As a business owner, what do you think about online polls? Love them? Hate them? Never really think about them? See what I did there? I asked you a question and gave you a few choices to select from for your answer. That is the essence of a poll. This simple...
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