Marketing for Evil

Marketing for Evil

The first documented case of fraud took place in Greece in 300 B.C.: Hegestratos, a merchant, needed that cash money yo. So he took out a loan with interest. The loan was only to be paid back upon the arrival of Hegestratos’ cargo (corn). Being a savvy...
What if Your Marketing Works?

What if Your Marketing Works?

As a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day your business runs on sales, not leads. Unfortunately, too often business owners focus their efforts on the top of the sales funnel,...