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the ultimate guide to headlines
You have just a moment to capture someone’s attention as you compete with hundreds (or thousands) of marketing messages directed at your prospective customers every day.
break through the clutter
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in this guide you will discover:
The ideal word and character count for headlines and subject lines.
How to write headlines which answer the question What's in it for me?
How to use classic literary techniques such as Onomatopoeia, Alliterations and Allusions
Why surprising and shock techniques such as an air of mystery, negative phrases and strong commands to get noticed.
