Marketing Tips and How-tos

It Takes a Village

It Takes a Village

You have probably heard the expression that it takes a village to raise a child. The idea is that each of the adults in the child's life brings a different perspective. Well the same approach makes sense for your business. No matter how smart you are, no matter how...

How I Found My Yoga Studio

Most people looking for a new yoga studio go on a spiritual journey. I went on a digital one. Indianapolis, especially the Broad Ripple area, is saturated with gyms and yoga studios. Do a quick Google search and you'll see exactly what I mean:  Now, I don't want to...

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Video Marketing is Cool

Consumers today don't often realize how brands are incorporating video marketing into their strategies. How often do you find yourself binge-watching videos online? If you're like me, it's more often than you'd like to admit. It’s not too hard to see why videos are so...

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Timing is Everything

In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing is critical in all...

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Guilt Tipping: The Casual Dining Experience

When was the last time you used a mobile device to check out at a simple coffee or sandwich shop? Do you tip more or less than usual because there is someone standing there watching you? Do you feel an instant shame or guilt whilst trying to decide what to tip in a...

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Facebook vs Instagram

When it comes to evaluating Facebook vs Instagram, it isn’t an either / or situation.  It depends on your target marketing and your objective.

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