Connect with Your Community
In your quest for new business and new leads, you can’t forget about the ones that got you here. You have an entire contact pool made up of current and former customers that you shouldn’t let go by the wayside. Invest your time and focus on ways to keep this group engaged and connected as a means to drive repeat business, craft a favorable image of yourself, and build a community of your very own through email marketing and social media.
Social Media Audit
You might not be as lost on social media as you think. Through an initial audit of your existing social media accounts, we’ll get an idea of what you have been doing, take notes on what works, what doesn’t, offer recommendations on changes that could be made to improve your page, and begin building the outline of your unique social media strategy. We’ll also take a look at your competitors. Nobody likes a copycat, but we will be able to see what you’ll be up against. You may just a few subtle tweaks away from a great page.
Social Media Management
Does all this social stuff sound a little daunting? Let us take that task off your plate. From posting updates a few times a day to taking over the account and becoming your digital voice, you choose how involved you’d like us to be. Based on what best resonates with your community, we can create a wide variety of content that is meant to drive traffic to your website, interact or start a conversation with your followers, nurture the growth of your online community, or even just something that makes them smile that they will Like and Share.
Social Media Advertising
Sometimes you may want to do a little more than just regular posting. If you are running a sale, promoting a new product, or just want to get more fans, investing in social media advertising is another strong element of a sound social strategy. Even with a modest $50 to $100 monthly budget, advertising can help your content reach new eyes that may otherwise never have heard of you. The secret is creating ads that target users based on qualities that would make them interested in what you have to say. We can show you how or just run them for you.
Social Media Training
Social networks aren’t always easy to understand. There’s all kinds of jargon, mysterious buttons, and the question of what the heck do you actually do with social media? Don’t worry – you can learn. You’ll get behind the driver’s seat in one of our private, hands-on training sessions, learning not just the nuts and bolts of social networks, but also the strategy that will make you a social media success. From there, you can go forth and be social.
Whether you want to move prospects through your sales funnel or stay in touch with current and former clients to drive repeat purchases and referrals, nothing works as well as email. Using Constant Contact we’ll set up your email program and teach you how to use or manage it for you.
Our outlines, worksheets and checklists will help you start your planning process. If you get stuck, we are here to help.
SOCIAL MEDIA STARTER KIT
Discover the right social networks and the right type of content to reach your target customers.
2018 INTERNET MARKETING SURVEY
Every year since 2010, we have surveyed small business owners and marketers about their content and social media strategies. Here’s what they had to say.
SOCIAL NETWORKING GUIDE
Without a plan, you can find yourself wasting hours every day on social media with no results.