by Sam Von Tobel | Sep 6, 2018 | Blog, Marketing, Strategy
I’m going to preface this blog with the following: normally, I am not a numbers guy. As a writer, it should go without saying that I am more comfortable with words than numbers. That was until I got to really know Google Analytics The meat of your marketing is in the...
by Lorraine | Aug 30, 2018 | Blog, Marketing
Here’s an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people think. The urge...
by Page Jones | Jul 25, 2018 | Blog, Marketing, Ramblings, Strategy
IHOB, formerly known as IHOP, has finally decided to end this national nightmare we’ve been living for the past month and change its name back to IHOP, surprising literally no one. In a move almost as obvious as Lebron James leaving the Cavaliers for the Lakers, IHOP...
by Lorraine | Jun 21, 2018 | Blog, Content & Social Media, Marketing, Ramblings
When you walk down the aisle of the grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your geographic...
by Page Jones | Jun 14, 2018 | Blog, Marketing, Strategy
I’ve lived a lot in my 23 years of life. I’ve moved from a small town in the Midwest, to a small city in the Midwest, to a slightly larger city in a different state in the Midwest; I’ve seen it all. Yeah right. While I haven’t actually experienced all that much in my...
by Lorraine | May 8, 2018 | Blog, Content & Social Media, Marketing, Web Design
What do you want people to do when they come to your website? Sounds like a simple question, but the answer is often very complicated. Why? Because if you are like most businesses, you have multiple objectives for your website. But you have only one first impression,...
