by Lorraine | Sep 20, 2018 | Blog, Marketing, Strategy
Fall is here. The weather is turning cool, the kids are back to school and Trade Show Season begins. If you are thinking about having a display table or booth at a conference, trade show, or holiday craft fair, take a few minutes to review our trade show time line and...
by Simon Efroymson | Sep 13, 2018 | Landing Page, Marketing
ONE email every Monday stuffed with FREE marketing goodies. Enjoy free webinars, podcasts, worksheets, and more. SIGN ME UP Watch your email for an update from us every Monday morning. Marketing moves so fast it can be hard to stay current and still run a business....
by Lorraine | Sep 11, 2018 | Blog, Marketing, Strategy
Everyone has an ideal customer; that individual or group of individuals who are most likely to buy a product or service. Defining an ideal customer doesn’t mean you don’t sell to other people, but the definition allows you to focus your product designs and marketing...
by Sam Von Tobel | Sep 6, 2018 | Blog, Marketing, Strategy
I’m going to preface this blog with the following: normally, I am not a numbers guy. As a writer, it should go without saying that I am more comfortable with words than numbers. That was until I got to really know Google Analytics The meat of your marketing is in the...
by Lorraine | Aug 30, 2018 | Blog, Marketing
Here’s an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people think. The urge...
by Page Jones | Jul 25, 2018 | Blog, Marketing, Ramblings, Strategy
IHOB, formerly known as IHOP, has finally decided to end this national nightmare we’ve been living for the past month and change its name back to IHOP, surprising literally no one. In a move almost as obvious as Lebron James leaving the Cavaliers for the Lakers, IHOP...
