Best Email Subject Line

Best Email Subject Line

When your email lands in your customer’s inbox you have about two seconds to capture their attention and motivate them to take action. If you don’t, the reader will simply scroll on by and you will miss the chance to share your message and motivate a...
Getting Started with Email Marketing

Getting Started with Email Marketing

From the first time I received an email marketing campaign in early 2002, I saw the potential. I believed then and, 16 years later, still believe that email marketing is a powerful tool for small business owners. It is an easy way to stay connected with customers,...
Make Your List (and Check It Twice)

Make Your List (and Check It Twice)

Email marketing is an essential ingredient to the delicious dish that is digital marketing. With a collection of names and email addresses of past, present, and potential/future customers (A Christmas Carol, anyone?), email marketing keeps you in the hearts and minds...