Timing is Everything

Timing is Everything

In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing is critical in all...
Five Steps to Email Marketing Success

Five Steps to Email Marketing Success

Maybe you hear lots of people saying that email marketing is effective, but you aren’t seeing the results. Often, when we talk to companies about their email newsletter program we find they are missing opportunities by not paying attention to the little things....
Time to Get Personal

Time to Get Personal

Everyone wants to feel special. When you walk into a coffee shop and you’re greeted by name you feel welcome. When a waitress remembers that you like your eggs over easy before you order you feel at home. So the next time you want a cup of coffee or eggs over...