Email Segmentation: Divide &  Conquer

Email Segmentation: Divide & Conquer

Everyone is not your customer. Some people might be at some time in the future and others never will be. So if you have limited time and marketing resources, you want to narrow your focus, concentrating on a niche where you can be the best choice. In a recent podcast,...
Timing is Everything

Timing is Everything

In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing is critical in all...
Five Steps to Email Marketing Success

Five Steps to Email Marketing Success

Maybe you hear lots of people saying that email marketing is effective, but you aren’t seeing the results. Often, when we talk to companies about their email newsletter program we find they are missing opportunities by not paying attention to the little things....