Five Steps to Email Marketing Success

Five Steps to Email Marketing Success

Maybe you hear lots of people saying that email marketing is effective, but you aren’t seeing the results. Often, when we talk to companies about their email newsletter program we find they are missing opportunities by not paying attention to the little things....
Time to Get Personal

Time to Get Personal

Everyone wants to feel special. When you walk into a coffee shop and you’re greeted by name you feel welcome. When a waitress remembers that you like your eggs over easy before you order you feel at home. So the next time you want a cup of coffee or eggs over...
Why Email Marketing is Still Important

Why Email Marketing is Still Important

When it comes to the buffet that is content marketing, there is a lot you can load your plate up with. There’s blogging, social media, online advertising, and more. Maybe your plan is to pile your plate high with blogging? Maybe your appetite is more tuned...
Christmas in August

Christmas in August

My first full-time job was on the display team for a large department store. There I was in October, planning our holiday displays to match the advertising schedules the department managers were just beginning to work on. At the time, I thought October was way too...