It Takes a Village

It Takes a Village

You have probably heard the expression that it takes a village to raise a child. The idea is that each of the adults in the child’s life brings a different perspective. Well the same approach makes sense for your business. No matter how smart you are, no matter...
How I Found My Yoga Studio

How I Found My Yoga Studio

Most people looking for a new yoga studio go on a spiritual journey. I went on a digital one. Indianapolis, especially the Broad Ripple area, is saturated with gyms and yoga studios. Do a quick Google search and you’ll see exactly what I mean:  Now, I...
Video Marketing is Cool

Video Marketing is Cool

Consumers today don’t often realize how brands are incorporating video marketing into their strategies. How often do you find yourself binge-watching videos online? If you’re like me, it’s more often than you’d like to admit. It’s not too hard...
Timing is Everything

Timing is Everything

In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing is critical in all...