STAY CURRENT

Marketing and Technology Updates for Small Business Owners

May I Come In?

May I Come In?

Back in the good ol' days, if the doorbell rang, you'd shoot towards the door in the hopes of entertaining a unexpected neighbor, friend, or guest. Nowadays, if there's a knock on my door, I stealthily check the peephole, grab the mace my overprotective brother bought...

Make Your List (and Check It Twice)

Make Your List (and Check It Twice)

Email marketing is an essential ingredient to the delicious dish that is digital marketing. With a collection of names and email addresses of past, present, and potential/future customers (A Christmas Carol, anyone?), email marketing keeps you in the hearts and minds...

You need a Crisis Plan

You need a Crisis Plan

On November 27th, Podbean one of the most popular podcast hosting sites had technical difficulties and crashed. Chaos ensued as embedded podcasts wouldn't work on any website, new podcasts couldn't be created...Podbean simply wouldn't load for anyone. The masses (in...

15 Seconds of Fame

15 Seconds of Fame

Remember when Facebook was nothing but text? Then came the photos. Suddenly it was all about the images. If your brand wasn't a visual brand you had to get clever. Company Facebook pages routinely included cartoons, clever memes, and pictures of employees doing...

Male Allies & More

Male Allies & More

Julie Kratz  Pivot Point Julie Kratz, a highly-acclaimed leadership trainer, speaker, and author joined us for a conversation about women leaders and male allies. She is the founder of Pivot Point an organization devoted to developing leaders. As a coach, Julie works...

Marketing Lessons from Holiday Songs

Marketing Lessons from Holiday Songs

I. Love. The Holidays. I live and breathe for November and December. Everyone is so holly and jolly, twinkly lights are everywhere, and there are a million holiday-themed activities to do around the city... But more than anything, I think the best part of the holidays...

Content Marketing for Home Services

Content Marketing for Home Services

When you need a meal you don't have to cook for yourself, medical, legal or tax advice, or an auto repair you head out the door to the business location. That is fairly common for most retail firms and business services, but home services must bring their expertise to...

Be Someone for Someone

Be Someone for Someone

As a young adult, freshly graduated from college and excited about the world, I have made Indianapolis my new home. As a Chicago native, I had all of my resources in order, from mechanic to doctor to everything in between. If I needed it, I could guarantee that my...