STAY CURRENT

Marketing and Technology Updates for Small Business Owners

Avoid These 10 Business Plan Mistakes

Avoid These 10 Business Plan Mistakes

When my kids were little I would often complain that they didn't come with an instruction manual. Each age or phase brought new challenges I was unsure how to handle. So like most parents, I simply followed my gut and muddled through. Being a business owner, like...

WordPress Blog Settings You Can Fix Today

WordPress Blog Settings You Can Fix Today

When you publish a new post on your Wordpress blog, does the published time seem off? Do you still have the words “Just another WordPress website” fixed to the top of every page? There are many common blog settings that inexperienced users often miss. Some of these...

Figuring out the new Vero app

Figuring out the new Vero app

  For better and likely worse, I'm a social media addict. If my phone's within reach I have to fight the urge to check my phone while waiting in line. Instagram and Twitter are my apps of choice, they're great for keeping up with what designers and illustrators are...

Oh, You Shouldn’t Have… Really…

Oh, You Shouldn’t Have… Really…

Have you ever been given something that you never asked for? Whether the occasion is a birthday, a graduation, or Festivus, I’d bet that you personally have received something undesirable, and to up the ante a little bit, I’d bet that in reading my first sentence you...

The 3 Fs of Customer-focused Web Design

The 3 Fs of Customer-focused Web Design

What makes for good customer-focused web design? Have you designed your own site or given feedback on a web design made by someone else? It's a challenge to know what to look for. But  I propose three “Fs” that should be considered as you evaluate a web design. First,...

How to Create a Good Twitter Bio

How to Create a Good Twitter Bio

The Twitter bio. It's an easy thing to overlook or just downright ignore. But, it is far more important than you may believe. Whether this is the first thing a user sees or they see it after coming from a reply or retweet, your bio is generally going to be your...

The Greater Common Good is the New Bottom Line

The Greater Common Good is the New Bottom Line

Businesses have one job: making money. Making a profit is the thing they’re required by law to do. At the end of the day, if a process or product doesn’t benefit the financial bottom line, it needs to change. Until now. We’ve entered the consciousness economy,...

How Your Slow Site Stifles Sales

How Your Slow Site Stifles Sales

If you have ever been on the internet, you’ve probably been stuck on the closest earthly thing to purgatory: the loading page. Often the source of frustration and the recipient of abuse, the loading page is actually quite a helpful indicator of the extent to which...

Best Email Subject Line

Best Email Subject Line

When your email lands in your customer's inbox you have about two seconds to capture their attention and motivate them to take action. If you don't, the reader will simply scroll on by and you will miss the chance to share your message and motivate a reader to action....