It wouldn't be a normal week without something in the world of the Internet changing. This time,...
Whitney's Latest Posts
Learning the Why
Better Visibility for Your Website
I don’t have to tell you the importance of your business’ visibility. You’ve got a product or a service and the only way you are going to be able to provide it is if people know you exist, duh.
Is Your Website Showroom Well Stocked?
Hey you there, yes you who love shopping (and even those of you who don’t), I am talking to you. When you walk into a retail store or showroom, how do you expect the products to be displayed? Would you feel comfortable shopping for a TV in a store if the shelves were misaligned or the display TVs were falling off the walls? Would you have the desire to turn over thousands of your hard earned dollars or would you simply turn and run for the hills?
Using the Divi Theme to Design Your Website
Our first introduction to Wordpress was nine years ago and we knew it was the perfect platform for our small business clients. Once a website was built, we could spend an hour and train our clients to make basic updates.
Why You Need Web Training
Faced with a new challenge you can either muddle your way through not knowing exactly what to do or seek out training. There is a certain pride in being able to say you figured it out on your own, but in many cases simple tasks take longer and you miss opportunities because you don’t know what was possible.
Plug-ins (Not the Air Fresheners)
Wordpress, one of the most popular web design platforms, is essentially a framework which web developers, like Roundpeg, can customize in a variety of ways without the need to do extensive coding because we rely on plug-ins.
Web Fashion: Cover Images and Calls to Action
As you browse through old photos do you laugh at the fashion? Wide ties, leisure suites and hammer style parachute pants, what were they thinking? What about your website? When you look back at old versions on Internet Archive what are the things you still like or dislike?
Web Design First Steps
So your website is out of date but you don’t know what to do, how to do it or where to even start. Stop. Take a deep breath. We have plenty of free resources to help you calm that snowballing anxiety. We want you to take control of your website, and all your marketing for that matter, so we created a series of resources and collected them on our Landing Page Directory. There are whitepapers, worksheets, check lists and audits to guide you as you take control.
Update WordPress, Plugins and Themes
It happens to all of us. We are working on our computer and somewhere on the screen a little window pops up telling us our software is out of date. Most of the time, we completely ignore the notification and just go about our business. It may be ok to ignore the latest version of Microsoft Windows, but what happens when you ignore an update to your Wordpress software or neglect the plugins and themes?
What To Do When Problems Arise
Problems, we all have them. Personal ones, work-related ones, corporate ones, everywhere you look there are issues. Sometimes we try to run from them or avoid them for as long as we can, but that strategy usually ends up backfiring on us in the long run.
Ketchup, Wiener Dogs and Marketing
If you’ve read some of my blog posts you know I’m all about relationships and the dynamics of human emotions. So naturally, any advertising that pulls on the heart strings and throws a little comedy into the mix, well, I’m all about it. The advertisement created by Heinz for the Superbowl this year blended emotional appeal, fun with a little help from wiener dogs in hot dog costumes.
Is it about Mobile, or Mobility?
As a web designer, if you say mobile marketing to me, I immediately think about building a website that’s “responsive.” But mobile marketing is so much more than that. With the launch of the original iPhone, Apple redefined this type of marketing, dramatically expanding what’s possible, allowing businesses to deliver messages to consumers when they are most likely to buy. But that was only the beginning.
Does Your Host Make You Feel Welcome?
No hosting company can guarantee you won’t ever have a single issue. If, however, issues happen frequently, then you need to rethink your hosting platform. There are lots of choices from inexpensive to extremely costly with features you may or may not need. There are lots of criteria to consider, one of which is how easy it will be to migrate your data to a new home.