Taylor's Latest Posts

Learn the Way of the Content Style Guide

Are you creating content for your brand? You are? That’s dope! But make sure you’re keeping a few things in mind: Is your content “on brand?” Does it maintain a consistent voice? Are you writing for your primary audience? Do you have any idea what these questions mean? If the answer to any of those questions (especially the last one) was no, that’s ok.

Roundpeg Web Redesign: Meet the Team

As you may have noticed, things are looking a little different on Roundpeg’s digital digs. Weeks of planning, discussion and lots of hard work resulted in a refreshed look for our cozy corner of the Internet. Without a single page going untouched in the redesign, we took the time to make sure every word and image on the site reflects who we are and what we do.

“You Sound Generic, Stop It.”

When you’ve only got a few paragraphs to get your point across to your audience, don’t sandbag your copy with generic words or phrases. I wanted to take the time and put an APB out on the most common and habitual offenders of cliches, dud-words and all around generic-isms, organized into categories of ascending mediocrity.

The Down-low on Downloads

Anybody can put all the fancy words and pictures on their site for any Joey Bag o’ Donuts who wants it to gaze at all day, but if you’ve got some real primo A-1 type content, you may be doing yourself a disservice by not utilizing downloads on your website.

If You Build It, They Will Come

If You Build It, They Will Come

For years marketers and business owners alike have been told about online presence, “If you build it, they will come.” Unfortunately, that’s become a big fat lie. The internet is no longer a field of dreams, and we aren’t Kevin Costner. This past month I had the privilege of attending a talk by Chad Pollitt as part of Indy Smartups, with the focus of what business owners and online marketers can do in the wake of the internet’s broken promises. Here are some of our takeaways from the event.

read more
Which Cloud Storage Should I Use?

Which Cloud Storage Should I Use?

In days past, carrying around physical media was the only way of taking your files with you. Floppy discs became CD-ROMs, which then became USB drives – with the first two obsolete and the latter quickly going that way. Taking their place is cloud storage – the ability to take almost any type of file and store it on the internet, available to retrieve by any number of parties with permission. Both for personal use and for business, cloud storage is incredibly useful and time-saving. There are several cloud services out there you can use, but which one is the best for you?

read more
Allergic to Growth: EpiPen’s Marketing Success

Allergic to Growth: EpiPen’s Marketing Success

A September article in Bloomberg detailed pharmaceutical company Mylan’s turnaround of EpiPen, the auto-injector used to treat allergic reactions. Once a throwaway brand that Mylan was close to divesting, EpiPen became far and away the leader in its product category through a multi-pronged marketing effort. Since acquiring it in 2007, Mylan has seen an incredible 400% increase in revenue from EpiPen, now earning over $1 billion annually. Though the success story of a major pharmaceutical company may seem incomparable to small business owners and marketers, there are clear lessons in the EpiPen story that are applicable to nearly any group involved in marketing. Let’s take a look at what we can take away to make sure your business isn’t allergic to growth.

read more
Raiders of the Lost Websites

Raiders of the Lost Websites

Do you remember the days of Netscape Navigator and AOL Keywords? It was a scary time, when 56k modems roamed free and Flash extensions were but a twinkle in Adobe’s eye. “Dotcom” was a way to describe a new startup business, and websites were something that only the rich and tech-savviest played around with. Web design was in its infancy, and so most pages looked closer to something a second grader would bring home to hang on the fridge than what we see today.

read more
Meet Taylor Daine

Meet Taylor Daine

If you were hoping to read about 80’s pop singer Taylor Dayne, you’ve come to the wrong place. As a consolation, let me tell you about 2000’s writer and newest Roundpeg team member Taylor Daine.

read more