Taylor's Latest Posts

And if I don’t see you – good afternoon, good evening and good night

Why Roundpeg? Compared to other Indianapolis agencies, why do you want to work here? I stared at...

3 Retail Marketing Tips

Like a lot of my fellow college students in the 21st century, I had to work retail for a few years to make ends meet while juggling being a full-time student. The business owner made the call to let the employees run social media, the business website and more. Not only did we find some success in doing so, but I personally learned a great deal about small business retail marketing – some lessons which translated to what I do now with small businesses at Roundpeg.

The Importance of the Welcome Email

Email marketing is your gig, right? You know what you’re doing: you’re building good lists, have great content to share on a regular basis and you’re even able to do some pretty cool design work within your emails. So why do you keep seeing opt-outs and spam reports?

When to Leave your Pet Project Behind

So you’re a business owner and that’s pretty cool. You’re probably doing a lot of things right, making great business decisions and keeping everything running smoothly. You’ve probably also got a few pet projects going, those projects you’ve wanted to do for a while and are a lot of fun but may not be completely vital to your business and its success. One of the keys to keeping your business successful and managing your time is knowing when to leave these pet projects behind. They may be tons of fun but those projects can easily spiral out of control, taking you away from the core duties of running your business.

“You Sound Generic, Stop It.”

“You Sound Generic, Stop It.”

When you’ve only got a few paragraphs to get your point across to your audience, don’t sandbag your copy with generic words or phrases. I wanted to take the time and put an APB out on the most common and habitual offenders of cliches, dud-words and all around generic-isms, organized into categories of ascending mediocrity.

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The Down-low on Downloads

The Down-low on Downloads

Anybody can put all the fancy words and pictures on their site for any Joey Bag o’ Donuts who wants it to gaze at all day, but if you’ve got some real primo A-1 type content, you may be doing yourself a disservice by not utilizing downloads on your website.

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Product Writing Basics

Product Writing Basics

The copy on your product pages can either be the last gentle nudge a potential customer needs to take a leap, or it can throw a big, ugly and slightly rusted wrench into that plan. Let’s take a look at some of the principles of great product page writing so the latter never happens.

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Looking for Buzz in All the Wrong Places

Looking for Buzz in All the Wrong Places

Creating great content on a regular basis is only half the battle in the inbound marketing war. The other half is promoting your content through the best available channels. Any business worth its salt is already promoting its content through social media channels, but at some point you’re going to hit a plateau in your usual haunts. What do you do then?

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