In all of my marketing classes throughout college, when someone wanted to give an example of a company or brand that marketed an “attitude” or “lifestyle” successfully, they would always mention Nike. And they were completely correct.
Like a lot of my fellow college students in the 21st century, I had to work retail for a few years to make ends meet while juggling being a full-time student. The business owner made the call to let the employees run social media, the business website and more. Not only did we find some success in doing so, but I personally learned a great deal about small business retail marketing – some lessons which translated to what I do now with small businesses at Roundpeg.
Email marketing is your gig, right? You know what you’re doing: you’re building good lists, have great content to share on a regular basis and you’re even able to do some pretty cool design work within your emails. So why do you keep seeing opt-outs and spam reports?
So you’re a business owner and that’s pretty cool. You’re probably doing a lot of things right, making great business decisions and keeping everything running smoothly. You’ve probably also got a few pet projects going, those projects you’ve wanted to do for a while and are a lot of fun but may not be completely vital to your business and its success. One of the keys to keeping your business successful and managing your time is knowing when to leave these pet projects behind. They may be tons of fun but those projects can easily spiral out of control, taking you away from the core duties of running your business.
I remember it like it was yesterday. I was checking out the list of required texts for my class COM 215: Writing for Print. At the top of the list in boldface and all-caps was AP STYLE GUIDE (NEWEST EDITION PREFERRED). Through school, internships, my professional life and even in my personal writing life, my AP Style Guide has been the Robin to my Batman; the Garth to my Wayne; the Scully to my Mulder.