What if Your Marketing Works?

What if Your Marketing Works?

As a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day your business runs on sales, not leads. Unfortunately, too often business owners focus their efforts on the top of the sales funnel,...
LinkedIn  – My First Love

LinkedIn – My First Love

All week we have been focused on the social media platform for companies focused on B2B transactions: LinkedIn. Before we close out the week, here are a few closing thoughts on why I Love Linkedin. My First Love It was my first serious social media platform. Long...
The Darker Side of Psychographic Segmentation

The Darker Side of Psychographic Segmentation

If you are a savvy marketer, you already know that everyone is not your customer. You have probably been through marketing segmentation basics, outlining the demographic characteristics such as age, gender and the level of education or income which make someone most...