Simple Suggestions for Superior Sitemaps

Simple Suggestions for Superior Sitemaps

A Sitemap is a Blueprint for Your Website. If you were building a house you would start with a blueprint. This document doesn’t show you what the house will actually look like, instead it outlines where electrical connections and water lines would be placed for...
Keeping an Eye on Your KPI

Keeping an Eye on Your KPI

Key Performance Indicators (KPI’s) Keep Your Business on Track Is your business on track? Do you know? If you are like most successful small business owners, you have a handle on your financial statements, gross sales, expenses, receivables, and accounts...
Money in the Bank

Money in the Bank

If you are like most small business owners, you went into business to sell a product or provide a service and not necessarily to be a financial planner. But the tough truth is that if you are going to create something that has real value you are going to have to...
Email Segmentation: Divide &  Conquer

Email Segmentation: Divide & Conquer

Everyone is not your customer. Some people might be at some time in the future and others never will be. So if you have limited time and marketing resources, you want to narrow your focus, concentrating on a niche where you can be the best choice. In a recent podcast,...