Reverse Reviews

Reverse Reviews

Every day consumers turn to review platforms like Yelp, Google my Business, and Facebook for input on purchase decisions both large and small. Companies need to treat this user-generated content as an integral part of their marketing. The rising importance of reviews...
Marketing for Evil

Marketing for Evil

The first documented case of fraud took place in Greece in 300 B.C.: Hegestratos, a merchant, needed that cash money yo. So he took out a loan with interest. The loan was only to be paid back upon the arrival of Hegestratos’ cargo (corn). Being a savvy...
Marketing Hype Fails

Marketing Hype Fails

Over the past few weeks, both Sam and Melanie wrote great blogs on how to use hype. When done properly, the right amount of build-up and hype for your business, event, rebrand, etc. can boost your digital reach, making a memorable impression on your audience. When...