After a year at the Peg, Fall means one thing to me. Turkey Sales. One of my content clients sells turkeys every year and this annual event takes over planning and strategy for a while. After one year here, I’m ready to take on Turkey season again.
Leisha's Latest Posts
Identifying Social Media Success
What does success mean to you? Positive growth in one area month after month isn’t necessarily strategic. To understand data, you need to understand your goals, patterns and what you consider success from your social media campaign.
Facebook Profiling
Confession time. Writing this blog took a lot longer than it should have. Mostly because I got swept up in scrolling through my Facebook timeline. Here’s what happened when I went to find out what Facebook thinks of me.
Instagram: Open for Businesses
We say it a lot, but we really mean it. Social presence should match your brand and target...
Hootsuite vs. Buffer
When it comes to Twitter scheduling and social media management, Hootsuite has always been the tool for me. It’s easy to stick to the familiar, but Lorraine suggested I give the tool Buffer a try, just to see if it had anything Hootsuite didn’t. Comparing the two side by side, there are positives and negatives to both, but I was specifically interested in features which would make my life easier.
Start Your Engines, For The Indianapolis 500 Contest
Race day weekend has come and gone and regardless of how you feel about the outcome, the 100th running of the Indianapolis 500 was one for the books. This year for the 500, we took the opportunity to create a little friendly competition for the Facebook followers and loyal customers of one of my clients.
You Can’t Always Get What You Want
The past few months we’ve been looking for the perfect tool for our monthly reports. After searching high and low, we found that there is no one perfect solution for compiling data and building reports. Instead we had to identify the most important aspects of the report and choose a tool with those in mind.
Spring Cleaning: Time to Organize Your Marketing
We’ve been doing some spring cleaning around the office and not just a new hairbrush for the cats (we did get one of those too, and it’s serious business). We’re focusing our attention on updating a few key documents to collect details, keep us on track and prevent seemingly small tasks from falling through the cracks.
How to Encourage Customer Feedback
The way customers feel about you shouldn’t be a deep dark secret. The more you know about their reaction to your product or service, the more you can tweak and change the way you do things to increase customer satisfaction. Many people are willing to tell you what they think if you are willing to ask.
Social Media Mountain Climbing
Building social media profiles for a business from scratch is a lot like standing at the bottom of a mountain, preparing to start the long, daunting hike to the top. Recently, I started this trek with a client who didn’t have accounts on Twitter, Facebook or LInkedIn, so it was up to me to take the first steps and fight my way up.
Find Your Niche
I love Pinterest. I like to look around, find recipes and crafts, daydream about all the cool stuff I’ll be able to make. I once convinced myself I was going to decorate my house and throw a holiday party with all of the recipes and DIY home décor ideas I collected. Of course, it never happened. Pinterest is a great place to spend a little bit of time, but my advice is to seek out sites specific to your industry. Today I want to take a deeper look at a few options in a couple of industries that do a good job of driving traffic and reaching people that ordinarily wouldn’t see content without the help of a social sharing platform.
How Much Is Too Much?
Tweets with visual content have higher engagement. I know, groundbreaking stuff. Not to worry though, this blog post isn’t about why visual content is more compelling, we’ve already covered that. Today I want to talk about the delicate balance between too much and too little when it comes to photos in your Twitter feed.
Why Your Emails Are Failing
When business owners complain about poor results from their email newsletters, I can usually predict what these newsletters look like before opening them. Time after time, I see the same mistakes which land emails in the trash, or worse, the spam folder. I’ll be honest, before I knew more of the ins and outs of email marketing, I was tempted to make a few of these mistakes myself.