When a new social media update comes out, people have the tendency to lose their minds for a day or two. After a while, things settle down and it becomes hard to image the way the social media platform was before the change or update. Now, I know it’s been fall for a few weeks, but today I want to look back at summer 2016 and the changes and updates that were made to our favorite social media platforms.
Leisha's Latest Posts
The Power of Employee Engagement
As a consumer, who do you trust more - a brand talking about itself, or employees and customers...
Writing Fatigue
Last week I decided to devote one day this week to writing my blog posts for late October. The day I chose? Monday. I know better, but I really needed to round out the month of blogs before October hit and the rest of the week is busting at the seams with client meetings and other deadlines.
Managing the WordPress Media Library
Believe it or not, posting a new blog on our site every day of the week is no small feat. Everyone here at the little white house writes, and the process doesn’t stop there.
Readers Make Better Writers – List of Inspiration
It’s Sunday afternoon and after sitting in front of a blank word document for over an hour, my...
The Cost of a Facebook Fan
To spend or not to spend is not the question. There is a cost to acquire a facebook fan. The real...
Event Calendar Content – You’re Doing It Wrong
When you go to a website with the hope of finding something to do this weekend, there is there’s nothing more frustrating than landing on an outdated, crusty old event calendar. A good calendar should feature upcoming events designed for quick scans and easy searches, but all too often websites miss the mark.
What Does a Blocked Twitter Say to a Potential Employer?
If your potential employer is a corporation or school system, a blocked Twitter account probably won’t raise any red flags, but if you happen to be applying for a digital marketing role, it tells a different story.
Facebook Business Page Set-Up: The Highlights
If you run a small business, you need to be on Facebook. No exceptions. One of the first places people go when looking for business information is Facebook. We’ve already talked extensively about why small businesses need a presence on the social channel, so today I want to hit the highlights of a few of the most important things to do when setting up a business page account.
What Success Looks Like on Reddit
Ah Reddit, where cat memes rule and everyone is anxiously waiting for you to spell something wrong. Known as ‘the front page of the Internet,’ it’s long been a social channel marketers are dying to tap into. Curious about what works on Reddit and what might encourage angry pitchfork raising? Read on.
It’s Time to Turn Notifications Off
Between all of my social media accounts, personal email, professional email and text messages, it feels like my phone never stops buzzing. As someone who can’t function when there’s a little red missed message icon, it’s best to step away from the work email and take some time for myself.
Social Media Basics: What Kind of Content?
What should you post on social media? Well, that depends on the type of company you are, the industry you are in, and the type of brand image you want to convey. People have expectations about the type of content a dentist, jeweler, lawyer or restaurant should share. So you need to be strategic posting content which is relevant to your audience and appropriate for each social media platform.
Social Media Basics: When and Where
How often should I post? What time is the best time to post? These are questions I hear from clients all the time. When it comes to social media there isn’t one perfect schedule for social media success, but there are some guidelines to get you headed in the right direction.