Leisha's Latest Posts

Don’t Fear the Facebook Pixel

I started hearing more about Facebook pixels about 6 months ago and for the most part, I largely avoided them. Facebook’s advertising analytics do a great job of tracking ads. I really didn’t see a huge need to go down the path of pixels when I already had a tracking system that worked.

Social Media Updates | What Changed in 2016

When a new social media update comes out, people have the tendency to lose their minds for a day or two. After a while, things settle down and it becomes hard to image the way the social media platform was before the change or update. Now, I know it’s been fall for a few weeks, but today I want to look back at summer 2016 and the changes and updates that were made to our favorite social media platforms.

Writing Fatigue

Last week I decided to devote one day this week to writing my blog posts for late October. The day I chose? Monday. I know better, but I really needed to round out the month of blogs before October hit and the rest of the week is busting at the seams with client meetings and other deadlines.

Event Calendar Content – You’re Doing It Wrong

Event Calendar Content – You’re Doing It Wrong

When you go to a website with the hope of finding something to do this weekend, there is there’s nothing more frustrating than landing on an outdated, crusty old event calendar. A good calendar should feature upcoming events designed for quick scans and easy searches, but all too often websites miss the mark.

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Facebook Business Page Set-Up: The Highlights

Facebook Business Page Set-Up: The Highlights

If you run a small business, you need to be on Facebook. No exceptions. One of the first places people go when looking for business information is Facebook. We’ve already talked extensively about why small businesses need a presence on the social channel, so today I want to hit the highlights of a few of the most important things to do when setting up a business page account.

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What Success Looks Like on Reddit

What Success Looks Like on Reddit

Ah Reddit, where cat memes rule and everyone is anxiously waiting for you to spell something wrong. Known as ‘the front page of the Internet,’ it’s long been a social channel marketers are dying to tap into. Curious about what works on Reddit and what might encourage angry pitchfork raising? Read on.

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Social Media Basics: What Kind of Content?

Social Media Basics: What Kind of Content?

What should you post on social media? Well, that depends on the type of company you are, the industry you are in, and the type of brand image you want to convey. People have expectations about the type of content a dentist, jeweler, lawyer or restaurant should share. So you need to be strategic posting content which is relevant to your audience and appropriate for each social media platform.

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