Jenna's Latest Posts

Bye, Kittens!

Someone once (accurately) accused me of being narcissistic even about my...
How Dangerous is Your Logo Placement?

How Dangerous is Your Logo Placement?

There is a lot of debate these days on whether a homepage should still be considered the most important page on a website. There’s no doubt this used to be true, but with the current state of social media things have changed. We now have a desire to constantly share and link directly to pages we find interesting, which means the homepage is sometimes not the first page viewers see.

read more
Why You Should Loosen Up Your Marketing

Why You Should Loosen Up Your Marketing

Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and trying to become recognizable is important as well.

read more