I recently found myself 45 minutes deep in a site dedicated to the spaces where artists and...
Jenna's Latest Posts
The key to a successful brand is a consistent visual identity. To put it simply, in order to gain...
Since you somehow managed to find yourself on this blog post, you probably already know how...
If you're in a creative industry you are more than familiar with the giving and receiving of...
Check your politics at the door, because this isn’t Facebook and we’re going to stick to design today. More specifically, it’s time to discuss the varying levels of success we’ve seen in the branding for Hillary Clinton’s presidential campaign.
There is a lot of debate these days on whether a homepage should still be considered the most important page on a website. There’s no doubt this used to be true, but with the current state of social media things have changed. We now have a desire to constantly share and link directly to pages we find interesting, which means the homepage is sometimes not the first page viewers see.
What do most charity events, art fairs, business conferences and internet cat video festivals have in common? Unfortunately, the answer isn’t Lil Bub. These drastically different types of events have one major thing in common – the support of corporate sponsors.
We’re all familiar with the idea of the “fun quirky office.” Maybe you’ve seen a friend from high school posting things on Facebook and wondered to yourself (or commented, if that’s your thing) “does this company ever get any work done?”
Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and trying to become recognizable is important as well.
If you’ve found yourself anywhere near the Internet over the past few years you’ve inevitably been made aware of a company rebranding controversy. Everyone seems to have a strong opinion when it comes to these design critiques, and it doesn’t seem to matter whether the critics have any design background or not. One of the most common things I’ve noticed is the oversimplification of the term “brand.”
Sometimes in business following the crowd is a good idea because the choices are based on forward thinking trends. Other times, it can be dangerous to blindly follow the example of others.
Ever wonder how to annoy a graphic designer? I don’t know why you would want to do such a thing, but if you feel so inclined, here is a list of ways to make a designer roll their eyes, ranked by the level of damage you will be doing.
There’s nothing sadder than a great book cover design which has been replaced by a tacky movie scene, and believe it or not, sometimes I don’t want to look at Leonardo DiCaprio’s face.