Jenna's Latest Posts

What the Crop? How to Tackle Social Media Images

If you're on social media (you are) and you use images on said social media accounts (you do),...
How Dangerous is Your Logo Placement?

How Dangerous is Your Logo Placement?

There is a lot of debate these days on whether a homepage should still be considered the most important page on a website. There’s no doubt this used to be true, but with the current state of social media things have changed. We now have a desire to constantly share and link directly to pages we find interesting, which means the homepage is sometimes not the first page viewers see.

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Why You Should Loosen Up Your Marketing

Why You Should Loosen Up Your Marketing

Everyone knows the expression “rules are made to be broken.” Depending on the circumstances, the phrase can be used in a positive or negative way. But what about when it’s used in marketing and branding? Setting guidelines is a crucial step when branding a new company and following these rules when a brand is established and trying to become recognizable is important as well.

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Why Brands Don’t Stop at the Logo

Why Brands Don’t Stop at the Logo

If you’ve found yourself anywhere near the Internet over the past few years you’ve inevitably been made aware of a company rebranding controversy. Everyone seems to have a strong opinion when it comes to these design critiques, and it doesn’t seem to matter whether the critics have any design background or not. One of the most common things I’ve noticed is the oversimplification of the term “brand.”

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