Stop for a second and think about your business. Ask yourself how it functions and what steps your...
Jenna's Latest Posts
Four Times Design Went Really Really Wrong
Good design is awesome! Surely we can all agree on that. But why is it so great? Well for one,...
The Face of a Brand: Part II
I've written before about how fascinating I think brand mascots are. It's always amazing to me how...
1950s Advertising Had No Chill
The history of American advertising is something that has always fascinated me. It's amazing to...
Why I Don’t Trust Your Company
Do your current customers trust you? Clearly they must, or they wouldn't be doing business with...
How Zappos Puts Itself in the Customer’s Shoes
Take a lesson from Zappos’ marketing strategy, customer service that is approachable and incredibly charming.
The Art of Visual Deception
Deception is generally associated with the lying teenager, the cheating spouse or the corrupt politician. Is it possible to deceive in a good way? Ask any graphic designer and the answer is sure to be a very definitive “YES.”
Keeping up with Visual Social Media
Social media trends change quickly, it’s important to keep up with the changes.
License Plate Design: The Good, The Bad and the Boring
Everyone loves a good contest, which is why I got a little excited when I heard Indiana’s BMV was allowing people to vote on our state’s next license plate. I knew not to expect too much since license plate designs tend to fall somewhere between mundane and gaudy, with little room for anything attractive or interesting.
Shifting to Symbols
Brand icons and their redesign for modern recognition.
You Have a Successful Brand. Now What?
Successful brands should consistently evaluate and be open to change in order to remain relevant.
How to Survive a Rush Project Without Losing Your Mind
No one, aside from maybe a racecar driver, wants to feel rushed in their job. Even designers, many who are used to working in a fast paced environment, know that a good outcome takes time.
Useful Branding Project Resources
So you’re finally ready to hire a branding professional. First, I would like to commend you for taking the leap and investing the time and resources into your brand. There are many factors that affect the outcome and success of a design project, and lucky for you, clients generally have control of several of these.