Jenna's Latest Posts

IKEA: The Furniture Brand that Never Sleeps

 Working in marketing means keeping tabs on trends and innovative thinking at all times....
How Zappos Puts Itself in the Customer’s Shoes

How Zappos Puts Itself in the Customer’s Shoes

If Zappos isn’t on your radar as a company with a great marketing strategy, that needs to change immediately. The way this company conducts business is approachable and incredibly charming, which isn’t always the case when it comes to online retailers. What sets them apart is the way they’re constantly testing new strategies, always with the customer’s best interests in mind. This type of customer marketing sets the bar high for other retailers.

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Useful Branding Project Resources

Useful Branding Project Resources

So you’re finally ready to hire a branding professional. First, I would like to commend you for taking the leap and investing the time and resources into your brand. There are many factors that affect the outcome and success of a design project, and lucky for you, clients generally have control of several of these.

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