When you’re in the market for a new logo, the best rule of thumb is to practice safe design:...
Cherilyn's Latest Posts
Logos: Then, Now, & Where We’re Going
Logos and branding are ubiquitous. For those of us who grew up in the modern advertising age, it's...
The Worst Logos from 90s Television Shows
All of the good ideas are already taken. At least, that’s what the current spate of revamped...
Memes for Hire
Like resumés, so many of us avoid polishing our LinkedIn pages until we're on the hunt for a job....
Stock Photography Safety Tips
Seeing a stock photo is like an awkwardly insincere smile: it does not, in fact, convey the intended sentiment, probably makes you a little uncomfortable and you wish the person hadn’t attempted the gesture in the first place.
Spilling the Beans: Indy Coffee Shops Ranked II
I know the time of year by whether I’m drinking my coffee iced or hot. The last vestiges of warm weather are trying to hang on, but I definitely appreciate a steaming cup of brew for these chilly November mornings. As such, I gave another shot at rating local Indy coffee shops by their website.
Good Design is Your Best Business Strategy
It has long been believed that the way to succeed at business is to stand out, through price, quality of product or level of service. We are now seeing good design being added to that list. In terms of business strategy, design is the difference between Walmart and Target. Which store are you more inclined to shop at? Your decision is most likely based on design.
Don’t Tell Us What to Do
I don’t turn on the TV frequently, but while visiting family over the weekend I found...
Why You Shouldn’t Use a Video Background On Your WordPress Site
Since Thomas Edison’s first film in 1895 (that’s over one hundred and twenty years ago), the magic of moving pictures continues to enthrall and delight. Since then the medium has expanded from in-your-face 3D cinema to the inches big screen you physically hold in front of your face.
Designer’s Oath
We designers. We think we’re something special, often to the aggravation of those around us. At the basic level, we like pretty things and will go to foolish lengths to procure them.
Divi Font Glossary
For people like me who enjoy seeing their creations come to life on the Internet but don’t dream in HTML, Divi is THE BEST. With a solid understanding of responsive layout and design best practices, I’ve learned to gently coax (and occasionally shove) web pages to suit my intentions.
Urban Dictionary of Marketing Terms
Each industry has their own set of jargon that is incoherent to non-practitioners. Sometimes terms slip through into general vernacular. As a marketing insider, I’ve put together an entirely incomprehensive guide for your reference.
The Myth of Creativity
Effortless creativity is a myth. Creativity is more of a muscle than a magical power. For truly creative work, you have to maintain the right perspective, stay interested and collaborate with other people.