Roundpeg Rebrand

Roundpeg Rebrand

I’ve been writing a lot about branding recently, all with the intent of announcing Roundpeg’s rebrand! You may have noticed things changing here and there as we’ve been testing different designs to see what works and what doesn’t. The...
Branding Isn’t What You Think

Branding Isn’t What You Think

I’ll let you in on a secret: there’s no such thing as branding. I’m sorry to say you’ve been led to believe a lie. Unless you’re referring to a literal mark on a steer’s hindquarters. That’s definitely a brand. So, if it’s not real, why have we gotten ourselves all...