Brad's Latest Posts

Ever wonder where that saying originated? Why is blue sometimes used synonymously with being sad? The psychology of color and how it affects us has always fascinated me. Feeling blue or red? Understanding the basics of color psychology can make an enormous impact on how we design. One important thing to note is that these are not hard and fast rules. Our backgrounds, cultures and even our personalities affect how we perceive color and the feelings we have toward each one. Over the years, U.S. researchers have come to a general consensus.