INT. ROUNDPEG – FRIDAY AFTERNOON ALLISON sits at her computer. She stares at the ceiling,...
Allison's Latest Posts
When to Be Silent on Social Media
By now, you may have heard of the kerfuffle around Spaghetti Os. The childhood favorite brand of...
Your 2014 Marketing Horoscope
Dear friends, I have consulted the stars, and they have spoken to me. In their infinite fiery...
How to Measure Blog Growth
Recently, someone asked me if the blog traffic he was getting was "normal." It was a new blog, so...
Grammar Rules Change. Deal with It
There was a time when "smoking pot" might mean that you'd burned your dinner and when every typing...
Signs You Need to Hire an In-House Marketing Person
Many of the businesses we work with are just on the cusp of needing a full-time marketing point...
How to Market a Fringe Theater Show
For theatergoers, the Fringe season may be the most magical time of the year. All over the world,...
Is Social Media Hurting Customer Service?
Have a problem with a company? Just tweet about it or post on their Facebook page and poof--you'll...
Are High-End Brands Rejecting Social Media?
The Fashion Mall at Keystone at the Crossing is Indianapolis' swanky mall. It's the kind of place...
Good Marketers Ask What It Means
It has never been easier to get data on how your marketing is working. Sometimes I swear our...
How to Write Scannable Content
Love the Listicle The Roundpeg office has a BuzzFeed addiction. At regular intervals throughout...
3 Signs You’re Keyword Stuffing Content
Google is smart. It's probably smarter than all of us put together. It might achieve sentience any...
Would You Buy from Yourself?
A client of ours works in the direct mail marketing industry. Among other things, they use direct...