As a writer, it never ceases to irk me when people spend hours and hours obsessing over the...
Allison's Latest Posts
Don’t Tell Us Who You Aren’t
Over the holiday, my dad wanted to visit the Microsoft Store. As usual, there were about the same...
You Can’t Escape the Shadow Internet
In the last decade, the Web has been about a move to openness. No longer do we hide like mewling...
Not All Fans Are Influencers
Editor’s Note on August 27, 2020: While this post was written in 2013, this basic introduction to...
Choose Your Own Blogging Adventure
Do you dare take a perilous journey through the dark heart of content marketing? What unseen...
What to Do When a Blog Post Flops
It's an odd truth, but usually the blog posts I like the most get the least attention. Maybe I...
You Must Own Your Passwords
Password protection, keep a spreadsheet and save your passwords in multiple places
Organizing a Tweet Team for Your Event
There is no better marketing than testimonials from someone who is on the ground. This is...
4 Must-Have Tools for Food & Recipe Marketing
Looking at the Internet is hungry work, you guys. It's hard to go almost anywhere without running...
When Should You Correct Someone’s Grammar?
Because I'm a writer and have something of a reputation for being a stickler for grammar, people...
Trust Your Business Gut
Being a business owner takes guts, but it also requires a certain level of gut feeling, a business...
Better Living Through Live Tweeting
I have a bit of a problem with live tweeting. That is, I'm one of those people who will live-recap...
Simple Definition for Content Marketing
Let's cut right to the chase: Content marketing is any piece of information that pushes a prospect...