More than a Few Words

A marketing conversation for business owners.

#354 Shane Barker

“Successful Influencer Marketing Starts with a Win – Win”

Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much more to a successful influencer relationship. 

It needs to be a collaboration, which each party involved brings something of value to the table and is in it for the long term.  

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