Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge.

Planning an event for 200 or fewer attendees gives you a chance to meet face to face with people you may only know through online events. The interactions allow you to build deeper connections with your community of customers, prospects, referral partners, and yes, even competitors.

Don’t try to be all things to all people. Keep the focus narrow and you are more likely to attract the right people to the event.