Business Fitness Plan


Marketing Starter Kit
S.W.O.T. Matrix Worksheet
Simple Strategic Plan

This kit is part of our Monday Morning Resources collection.

Get ONE email every Monday stuffed with FREE marketing goodies.

Enjoy free webinars, podcasts, worksheets, and more.

What’s in this kit:

Marketing Starter Kit – Effective marketing doesn’t happen by accident. It is built on a solid foundation which includes a clear definition of your ideal customer and their needs along with an understanding of your sales process and goals. We’ve boiled down the entire foundation-building process to a few simple questions.

S.W.O.T. Matrix Worksheet – Strength, Weakness, Opportunity and Threat (S.W.O.T) matrix is a snapshot of your business. It looks at how both internal and external factors will affect your business.

Simple Strategic Plan – The strategic planning process doesn’t have to be long and complex. It can be as simple as answering a few questions.


More Resources For You


Goals – Your marketing plan should not be a series of random actions, but an organized set of activities tied to specific goals.  Learn more

<iframe src="" height="100" width="100%" frameborder="0" scrolling="no" data-name="pb-iframe-player"></iframe>

     Blog Posts:

Your 2018 Marketing Plan Needs Time, Talent & Tools If your plan doesn’t include consideration of the “three ‘T’s”: Time, Talent, and Tools, your plan may never actually get off the ground. Read More

Small Business SWOT Analysis – This tool takes its name from the primary internal and external factors which can impact your business success. Read More

Small Business Marketing According to Bob Ross – A lot of the principles and ideas Bob Ross presents while painting mountains, bushes and trees can be applied to your small business marketing. Read More

Video: Marketing the Balancing Act

See you next week!

Already on our list? Simply watch your email for the next installment of the Monday Morning Resource Kit. If you are new to the ‘Peg and want to be sure to receive an update every week, sign up now.

Get more FREE resources delivered to your inbox

last chance to have marketing resources delivered to your desktop!

Sign up for Digital Toolbox, our online marketing community for business owners filled with tools, tips, training programs, and real-time discussions.

You have Successfully Subscribed!