Business Fitness Plan
Marketing Starter Kit
S.W.O.T. Matrix Worksheet
Simple Strategic Plan
This kit is part of our Monday Morning Resources collection.
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What’s in this kit:
Marketing Starter Kit – Effective marketing doesn’t happen by accident. It is built on a solid foundation which includes a clear definition of your ideal customer and their needs along with an understanding of your sales process and goals. We’ve boiled down the entire foundation-building process to a few simple questions.
S.W.O.T. Matrix Worksheet – Strength, Weakness, Opportunity and Threat (S.W.O.T) matrix is a snapshot of your business. It looks at how both internal and external factors will affect your business.
Simple Strategic Plan – The strategic planning process doesn’t have to be long and complex. It can be as simple as answering a few questions.
More Resources For You
Goals – Your marketing plan should not be a series of random actions, but an organized set of activities tied to specific goals. Learn more
Your 2018 Marketing Plan Needs Time, Talent & Tools – If your plan doesn’t include consideration of the “three ‘T’s”: Time, Talent, and Tools, your plan may never actually get off the ground. Read More
Small Business SWOT Analysis – This tool takes its name from the primary internal and external factors which can impact your business success. Read More
Small Business Marketing According to Bob Ross – A lot of the principles and ideas Bob Ross presents while painting mountains, bushes and trees can be applied to your small business marketing. Read More
Video: Marketing the Balancing Act
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