Marketing Budget Kit

Inside:

Customer Acquisition Plan
Marketing Metrics Planning Worksheet
Marketing Starter Kit

what’s in this kit:

Marketing Metrics Planning Worksheet – How much should you spend on marketing.  That depends on what a new customer is worth, and how much they will spend once they become a customer.

Marketing Starter Kit – Effective marketing doesn’t happen by accident. It is built on a solid foundation which includes a clear definition of your ideal customer and their needs along with an objective assessment of your sales process and goals.

Customer Acquisition Plan – How much should you spend on marketing.  That depends on what a new customer is worth, and how much they will spend once they become a customer.

bonus resources:

podcast

#250 - Marketing Budget

How much money should you spend on marketing? Where should you invest limited marketing dollars? Don’t spend another penny until you listen to this.

blog post

Is Inbound Marketing a Good Investment for your Business?
Inbound marketing is expensive. If you are considering making an investment in an inbound campaign, don’t write a check until you evaluate the potential return on investment. READ MORE

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