Marketing Budget Kit

Inside:

Customer Acquisition Plan
Marketing Metrics Planning Worksheet
Marketing Starter Kit

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What’s in this kit:

Marketing Metrics Planning Worksheet – How much should you spend on marketing.  That depends on what a new customer is worth, and how much they will spend once they become a customer.

Marketing Starter Kit – Effective marketing doesn’t happen by accident. It is built on a solid foundation which includes a clear definition of your ideal customer and their needs along with an objective assessment of your sales process and goals.

Customer Acquisition Plan – How much should you spend on marketing.  That depends on what a new customer is worth, and how much they will spend once they become a customer.

More Resources For You

Podcast

How much money should you spend on marketing?  Where should you invest limited marketing dollars?  Don’t spend another penny until you listen to this.

Blog Posts:

Is Inbound Marketing a Good Investment for your Business? – Inbound marketing is expensive. If you are considering making an investment in an inbound campaign, don’t write a check until you evaluate the potential return on investment. READ MORE

Marketing Budget: How Much Should You Spend? – If you track campaigns over time, it gets easier with each passing year. The ability to forecast based on past performance is great for established businesses, but what about when you are just starting out?  READ MORE

 

Video: Finding the Balance

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