More than a few Words goes global as Lorraine chats with Javed S. Khan., the owner of Empression, a Marketing Services Company based in Toronto, Canada about video messaging.

Just like their American counterparts, Canadian business owners are struggling with the ever changing demands of delivering exceptional customer service experiences in the digital age.

Javed gives specific examples of how personalized video messaging, and personalized marketing of any kind helps create that Wow! “You care about me” moment.

Key points from the program:

• Video doesn’t have to be overly polished, if the message is genuine.
• If you are going to invest start with lighting, a good microphone, and a backdrop
• Be yourself. You don’t have to be very rehearsed if the message is genuine.

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You can find Javed on LinkedIn or on his website JavidSKhan.com.