Why you need a crisis plan: 

Mistakes are inevitable. Things will go wrong.  Don’t wait until the moment a crisis arises – plan a method to address unhappy customers for any mishap, be it big or small.

Learn more about what our guest, Jennifer Crawford of Social Media Rescue did when one of her clients was having a terrible, very bad day.

We first met Jennifer on that very bad day as we interacted with her on twitter as she managed crisis response for one of her clients. We were so impressed we wrote about how she handled the crisis, keeping her customer’s customers informed and engaged in this blog.