More than a Few Words

A marketing conversation for business owners.

Lorraine Ball

@lorraineball

Episode # 287 - Audit Your Website Pt. 2 - Content

Your website has to do more than just look good, it needs to be filled with keyword rich, recent and relevant content. In the second of a four-part series, Lorraine looks at some of the most common content mistakes and how to avoid them.

Here some things to look for as you audit website content

  • You” centered content – Even though this is your website, your content should  speak to the needs of your customers
  • Impersonal content – You aren’t a robot, and your web copy shouldn’t shouldn’t sound like it was written by one.
  • Stale content – Customers, prospects, and search engines are always looking for something new.  You don’t have to rewrite every single page, but you need to be routinely adding new information.
  • Shallow content – 200 words just doesn’t cut anymore. If people ( and search engines ) come to a page, the expectation is there will be substantial information (400 words at least) on the page.
  • Large blocks with no subheads – Use headings to make it easier to skim your content and help search engines figure out what the most important information on the page is.
  • No resources or logical next step – When someone makes it to the bottom of the page there needs to be a next logical step.

 

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