Email Fitness Program
Tuesday, December 12 | 1:30 PM – 5:30 PM EST | Live Session
These days, everyone is using email marketing to reach out and touch prospects and customers. So how do you stand out in the inbox? We will discuss that and so much more in this hands-on working session.
In just one afternoon …
You can learn how to generate more leads, nurture interested prospects and even close more sales.
Register today and you will learn how to:
- Grow your email list
- Create and use lead magnets to reach and engage a targeted audience
- Improve your email open and response rates
- Develop email sequences to attract and nurture interested leads
1003 East 106th Street
Indianapolis, IN 46280
First Session Begins In:
For every $1 spent, email marketing generates $38 in ROI.
– Campaign Monitor
Grow Your Email List
We’ll kick off the boot camp with a rapid fire session looking at 30 ways to grow your email list PLUS an introduction to lead magnets.
Lead Magnets and Landing Pages
From concept and creation to creation of your landing page and promotion we’ll step you through what you need to know to develop and launch a lead magnet. We’ll show you how to use social media and social advertising to promote your lead magnet.
Discover how you the right subject line gets prospective customers to open your email NOW! We’ll share easy to use tips and tricks to improve your open rates with clever and compelling subject lines.
Motivate your readers to action with well-designed email campaigns which drive clients to action. From color and font choice to the use of images and just the right call to action, you’ll see specific examples you can apply to your campaigns.
Auto Response Campaigns
Newsletters are fine for general communication. When you have an interested prospect, you will have significantly better results with an automated email sequence. Discover how to use date based and trigger campaigns to shorten your sales cycle.
Your Instructor: Lorraine Ball
Lorraine is a member of the faculty at the University of Indianapolis, teaching courses in Content Strategy and Social CRM. She is also a Master Certified Constant Contact Solution Provider.
Increase open rates
Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.
– Epsilon Email Institute