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web traffic is good, but leads are better
If there is a steady stream of traffic to your website, but only a few people are filling out conversion forms you are wasting your marketing, letting precious leads slip through your fingers.
landing page guide

discover simple tricks to landing page success. what’s included:
Landing pages are the first critical step in a process designed to shorten your sales cycle. Every element on the page must work together to drive conversions.
The Offer
Discover what you can offer to entice vistors to connect
Layout
Simplify the layout so there is only one purpose on the page.
The Headline
Tell visitors they have arrived at the right place.
Submission Forms
Ask for less and get more submissions
Reinforcing Content
Make the case for why visitors need what you are offering.
The Button
Learn how to create buttons that DEMAND attention.