Landing Page Basics

What’s included:

Complete Guide to Landing Page Success
Podcast – Light Boxes – Listen Now

Video:  Lead Magnets and Landing Pages

Landing Page Basics

What’s included:

Complete Guide to Landing Page Success
Podcast: Landing Pages and Light Boxes – Listen Now

What’s in this kit

Podcast

A good inbound marketing strategy involves getting customers to your website, offering them something they want and trading your resources for their contact information. Landing pages and lightboxes are two tools used to gather customer information, but they have stark differences. 

White papers:

Complete Guide to Landing Page Success – Every page on your website should have a specific purpose and a clear next step. Sometimes that purpose is to connect the visitor to more information. Other time, the purpose is to collect contact information so you can direct more specific and relevant messages to prospects. 

Video:

Lead Magnets and Landing Pages – Your Inbound marketing starts with a good offer (or lead magnet).  From there you need to think about the design of your landing page, conversion form and promotion.  This video will take you through each step in the process.  

See you next week.

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