The Ideal Customer

What’s included:

Finding Your Ideal Customer
Positioning Statement Workbook

Video: Start With Your Customer

The Ideal Customer

What’s included:

Finding Your Ideal Customer
Positioning Statement Workbook
Podcast Listen Now
Read the Blog

What’s in this kit

Podcast

More than just marketing hype, your brand position statement is about creating an impression of your company in the mind of your prospective customer.  It is the basis on which all your other marketing should be built. A positioning statement contains the following elements: description of the target customer, benefits sought by the target customer to solve a specific problem, and your unique solution.

White papers:

Finding Your Ideal Customer – Spend Less – Sell MoreSounds crazy, but it’s true. You will close more sales with less marketing if you narrow the focus. Learn how to reach more qualified prospects

Positioning Statement Workbook 2017 – Stop wasting time sounding like everyone else. You will sell more when you talk about why you are uniquely qualified to solve a problem. A position statement defines your company in terms which are relevant to prospective customers.

Video:

Start With Your Ideal Customer – Everyone is not your customer. In this brief webinar, Lorraine Ball reviews tactics to define your ideal client.

Blog

A study by the team at Urban Airship showed that niche content can increase the frequency of a desired behavior among a targeted group by almost 300% compared to messages designed for general audiences.  Learn how you can create niche content.

Read More

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