The decision to have a blog on your website is an easy one. But how often should you be blogging?
While the exact blogging frequency may be slightly different from business to business, the answer is simple: As often as possible.
Nothing looks quite as sad as a website with a blog that hasn’t been updated in months. It raises a lot of questions for visitors and prospective customers that I am sure you would rather them not consider. How accurate is the rest of the website? If they’ve overlooked this part of their business, what else have they? Do they really care?
A blog provides a steady stream of new content leading people back to your website and puts questions like these to bed. So why wouldn’t you want to blog every day?
At risk of channeling Alec Baldwin, feel free to adopt the ABB principal: A Always, B Be,
C Closing B Blogging. Always Be Blogging.
That may not mean you are generating content every day or posting every day, but blogging should always be on the mind. Interactions or questions from customers can easily be turned into material for a blog post. Happenings around the office or building can be turned into blogs. Important industry news can be given some personal perspective and turned into a blog.
Material is everywhere, you’ve just got to convert it.
When it comes down to publishing, more successful blogs are the ones that publish regular content and keep to a schedule. At a minimum, if you want to see some SEO impact, aim for twice a month. But you have more ambition than just hitting the minimum, right? Aim for a new blog hitting the web every week. This ensures you have a steady stream of new and valuable content. It also puts you on a reliable schedule so followers know when to check in or expect updates.
Blogging can sometimes feel like a chore, I get it. Some days the juices just aren’t flowing. A lot of businesses struggle to find the time to blog. All that can make putting words on a page a struggle.
But, blogging is an important part of inbound marketing. It is vital that you find the time to try and write. Even if you are struggling for inspiration just give it a shot, you may surprise yourself. Try building a content calendar or setting personal goals for blogging frequency, but if you ever find yourself looking for a reason to blog, keep these thoughts in mind.
You are a wealth of information
No one knows your business better than you. So, writing about industry-related topics should be a breeze. Don’t think you are a good writer? That’s relative. You don’t have to be Shakespeare to write an informative and entertaining blog.
Your experience should give you plenty of ammo for content, but if you ever need a little help you can always write blogs answering frequently asked questions, takes on business-related news and the like.
Blogging fuels other content
When you blog, you aren’t just just filling up a blog roll for the sake of it. Blogging fuels other areas of your inbound marketing. Blogs can and should be shared via social media, helping you break up the ordinary news feed rigmarole. Blogs can be great topics or links to include in your email marketing as well as you try to encourage click-through rates. Got enough quality posts about a certain topic? Compile them into a collection and turn them into a download to help generate leads.
Ready to step up your blogging game?