I have always loved photographs. As a kid I was fascinated by the old photos my mom kept in a box in her closet. Who were those people and what were they thinking at the moment the photograph was taken?
These days, I still love wandering through photography exhibits admiring the work of masters of the art form like Ansel Adams, Annie Leibovitz, Richard Avedon and Dorothea Lange or browsing sites like ViewBug admiring the work of modern day professionals and amateurs.
No matter where I am, there is always a camera close by, ready to capture a moment or feeling.
Now, you are probably thinking, sure that is nice, but so what? How does your love of photos relate to your business as a digital agency? If you asked me 15 years ago, I would have said pictures were great for brochures and postcards or the occasional banner on the top of a web site.
For the most part we didn’t have much need for photography in 2002 because the Internet couldn’t handle the images. The slow load speeds meant pictures on web sites were more of a distraction than an asset.
Then things changed. By 2010 pictures were popping up everywhere. We saw an explosion of images on websites and blogs. Next we saw a rise of new social media sites like Instagram and Pinterest which were built around photographs. And even the more traditional social platforms like Twitter and LinkedIn improved their image display functions.
It has been interesting to follow the growth of visual content online. Today it is no longer optional, even for industries which don’t lend themselves easily to visuals to ignore this trend. Over the years, we’ve shared tips on easy ways to create and edit your pictures, how and when to add words to your pictures and the best ways to include them on your social posts.
Whether the picture is of people, cute cats or interesting architecture, it grabs attention. Beyond the ability to capture the attention of human beings, search engines love pictures too. So do you have a visual content strategy? You should.
To learn more about the hows and whys of pictures, take a few minutes to browse some of our most popular posts on this topic which we have collected for you on this page.
Need help putting your visual content strategy together? We’d love to help.
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Roundpeg is an Indianapolis content marketing firm.