Why Brochure Copy Isn’t Meant for Web

Print may be dead, but no one’s told that to the brochure. Small and big businesses alike seem to love to produce the photo-filled, glossy documents, printed on thick paper and containing information about products or services they offer. The brochure is a great vehicle for informing prospects and customers about a business, so it seems logical that copy used on brochures would also work for another platform – a company website.