People want to make informed purchase decisions. If you take the time to provide information which answers questions they are likely to have in the purchase process, you will attract potential prospects, increase the chances you will close a sale, establish long-term relationships and create raving fans who will refer you to others.
Learn how Inbound marketing shifts the emphasis from pushing information at people (think TV or radio advertising) to content which will pull people who are interested toward your website. Once there, a structured process further narrows the audience, driving qualified leads into your sales funnel.
The best content is information which pushes a prospect toward a sales decision without overtly selling. That content may come many different forms, including:
- Email newsletters
- Blog posts
- Social media updates
- White papers
In this seminar we will talk about how to pull the elements together in one cohesive and easy to repeat process which drives new prospects and simplifies your sales process.